Why You Need Live Chat on Your Website

Written by LiveLink
June 1st 2024

Why You Need Live Chat on Your Website

If you don’t have live chat on your website then you could be missing out on business.

In today’s digital age, small businesses and private healthcare clinics need to stay ahead of the curve to provide top-notch service to their customers and patients. One simple yet highly effective tool that can make a world of difference is live chat on your website. This real-time communication feature not only enhances customer satisfaction but also significantly boosts business efficiency. Let’s find out why.

Statistics Speak Volumes

Don’t take my word for it. Look at the statistics. A staggering 79% of customers prefer live chat because of the immediacy it offers. Furthermore, 63% of consumers are more likely to return to a website that offers live chat. These statistics highlight a growing trend: people want quick, efficient communication without the hassle of phone calls or waiting for email responses. In fact, businesses that use live chat see an average increase of 20% in conversion rates, demonstrating its impact on both customer satisfaction and business growth. This is especially so if your client base is Gen Z.

Advantages to Your Business

Implementing live chat on your website offers numerous benefits that can transform your business operations:

• Enhanced Customer Service. Live chat allows your team to provide immediate assistance, resolving issues faster and more efficiently than traditional methods. This leads to happier customers and fewer negative reviews.
• Increased Efficiency. Your team can handle multiple chats simultaneously, reducing the need for additional customer service representatives and saving time.
• Higher Conversion Rates. Real-time support can address customer concerns instantly, increasing the likelihood of converting visitors into paying customers or patients.
• Competitive Edge. Offering live chat sets you apart from competitors who rely solely on phone and email support, positioning your business as more customer-centric and tech-savvy.

Benefits to Your Clients or Patients

For your clients or patients, live chat provides a host of advantages that enhance their experience and satisfaction:

• Convenience. Live chat is easily accessible and allows users to multitask while getting the help they need, whether they’re at work, home, or on the go.
• Speed. Immediate responses mean quicker resolutions to their enquiries, reducing frustration and wait times.
• Privacy. Many people prefer the discretion of typing over speaking, especially when discussing sensitive healthcare matters.
• Documentation. Live chat provides a written record of the conversation, which clients or patients can refer back to if needed.

Getting Started

Integrating live chat into your website is simpler than you might think. Numerous platforms offer easy-to-install widgets that can be customised to match your website’s design. Training your staff to handle live chat is straightforward, focusing on prompt, professional, and empathetic communication.

We recommend Tidio

Why would you not add live chat on to your website? There are free versions, it’s easy to instal and it’s another opportunity for a potential patient or client to engage with you. And become a loyal customer.

And if you don’t have the time or inclination to monitor it and answer the questions as you’re busy – we can!

With live chat, you’re not just keeping up with the times; you’re staying ahead of them.