If you’re trying to save time in business, you probably look at the obvious things first.
A quicker system.
A shorter meeting.
A bit of automation.
Perhaps finally abandoning that spreadsheet nobody really understands.
But sometimes the biggest drain on our time isn’t one enormous task.
It’s hundreds of tiny interruptions.
And we’ve got a number that demonstrates it rather nicely.
7,062 minutes.
During September, the LiveLink team spent a collective 7,062 minutes handling calls on behalf of our clients.
That’s nearly 118 hours of conversations that didn’t need to interrupt the people running those businesses.
Importantly, that’s call time alone.
It doesn’t include the other work happening behind the scenes, such as administration, emails, client support, social media, blogs and the many other tasks we carry out for our clients.
But even looking at calls alone, 7,062 minutes made us think.
What does time like that actually mean to a business?
This is where things get interesting.
Imagine you’re concentrating on something important and the phone rings.
The conversation takes five minutes.
So you’ve lost five minutes, right?
Not necessarily.
You stop what you’re doing.
Answer the call.
Deal with whatever needs dealing with.
Make a note.
Perhaps send a follow-up email.
Then you need to remember what on earth you were doing beforehand.
Therefore, the real interruption can be much longer than the conversation itself.
One call probably isn’t a problem.
However, repeated throughout the day, those little interruptions begin to change how you work.
When we talk about saving time, it’s tempting to convert everything into hours.
But business productivity isn’t only about squeezing more tasks into the working day.
Time can mean having enough headspace to think.
It might mean giving a client your full attention without watching the phone.
Alternatively, it could mean finishing work when you planned to rather than catching up on everything you couldn’t complete during the day.
That’s why finding ways to save time in business can have an impact far beyond a diary.
Collectively, it’s enough time to do quite a lot.
You could fly from London to New York several times.
Watch an impressive number of films.
Walk a considerable number of miles.
Or drink so many cups of tea that we’re probably straying into medical-advice territory.
But that’s not really the point.
Those minutes don’t belong to one person.
They’re spread across lots of different businesses, with different call volumes and different needs.
For one client, the benefit might be a few interruptions removed from their week.
For another, it could mean hours of calls being handled elsewhere.
The value isn’t in the headline number. It’s in what those individual businesses were able to do instead.
This doesn’t necessarily mean financially.
Of course, there’s a commercial value to your time.
If an hour spent delivering your specialist service generates considerably more revenue than an hour spent dealing with routine enquiries, the calculation is relatively straightforward.
However, there are other ways to value it.
What is an uninterrupted hour worth when you’re planning?
What is being fully present with a customer worth?
What is leaving work on time worth?
And what could your team achieve if they weren’t constantly being pulled away from their main roles?
Those things are harder to put on a spreadsheet.
Nevertheless, they matter.
If you’d like to save time in business, don’t only look for the enormous jobs you can remove.
Look at the little ones.
The things that happen repeatedly.
For example:
Individually, none of them looks particularly alarming.
Together, however, they can consume a surprising amount of time.
This bit matters.
The solution isn’t to make yourself harder to contact.
Quite the opposite.
Your customers still deserve an answer.
They still need help.
And when they contact your business, they should feel looked after.
The trick is creating a business where good customer service doesn’t depend on interrupting the same person all day long.
With the right processes and support, both things can happen.
Your customers receive the attention they need.
Meanwhile, you and your team can concentrate on the work that needs yours.
You don’t need to suddenly reclaim 7,062 minutes.
Start with 30.
Look at your working week and ask:
What regularly takes 30 minutes that I don’t personally need to do?
Then find a different way of dealing with it.
Perhaps you delegate it.
Maybe you simplify the process.
Alternatively, technology could remove part of the work.
Once you’ve found those first 30 minutes, look for the next 30.
Small amounts of protected time add up surprisingly quickly.
Seeing 7,062 minutes written down made us stop and think.
Not because it’s an enormous number to shout about.
Instead, it represents thousands of individual moments when one of our clients didn’t have to stop what they were doing to answer the phone.
They might have been treating a patient.
Speaking to a customer.
Managing their team.
Working on their business.
Or perhaps just drinking a cup of tea while it was still hot.
All of those things count.
So rather than asking how you can cram more into your day, perhaps ask a different question:
What could I stop interrupting it with?
Because sometimes the best way to save time in business isn’t to work faster.
It’s to protect the time you already have.
In September alone, LiveLink Resource handled 7,062 minutes of calls across our client base.
However, answering calls is only part of what we do.
Our team also supports businesses with administration, inboxes, appointment management, client communication and the everyday tasks that quietly consume valuable working time.
The aim isn’t simply to make you busier somewhere else.
It’s to give you and your team more space to concentrate on the work that matters most.
Your time is already there. Sometimes it just needs protecting.
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