Magdalen Health is a thriving osteopathic clinic based in Exeter, originally founded by two partners both working full-time as osteopaths. When they approached us, the clinic was ambitious but limited by operational capacity. Their long-term goal was clear: become the largest and most reputable osteopathic clinic in the Exeter area, with a strong patient list and a reputation for excellent care.
Like many growing healthcare clinics, Magdalen Health (formerly Exeter Osteopaths) faced common operational roadblocks that were slowing their expansion. Clinical time was being interrupted by admin tasks, calls were being missed during treatment sessions, and diary management was inconsistent. Without robust reception and operational systems in place, the clinic struggled to scale and was unable to take full advantage of increasing patient demand. The partners wanted to grow but were being held back by the daily pressure of managing enquiries, booking appointments, and trying to balance admin with clinical work.
Our partnership began by taking full responsibility for their front-of-house operations so the partners could focus entirely on patient care and business growth. We became their outsourced reception and support team, ensuring that no enquiry, booking, or patient communication was ever missed.
Our support included:
• Full call handling, ensuring every patient enquiry was answered
• Appointment booking and diary management, keeping clinicians consistently busy
• Systemised processes for enquiries, follow-ups, and patient care
• Reliable, consistent front-desk support without the cost of hiring internally
• Scalable operational structure that could immediately accommodate new therapists
By removing the administrative burden, we created predictable capacity for sustained growth while freeing the partners to concentrate on delivering high-quality clinical care.
With consistent support in place, Magdalen Health experienced rapid and repeatable growth.
Over time:
• The clinic expanded from two osteopaths to a multi-therapist team
• Demand increased to the point where clinicians were regularly fully booked
• Each time they became oversubscribed, they were able to hire a new therapist, and we immediately filled that clinician’s diary using the same proven system
• The clinic eventually moved into much larger premises to support their expansion
• They built a strong local reputation as a leading osteopathic provider in Exeter
• They ultimately grew to a size where they could employ their own onsite reception and practice management team
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