Sweet Taste of an Aperol Spritz

Written by LiveLink
June 28th 2025

Let me tell you about the Aperol Spritz that changed how I think about my clinic’s marketing.

I’m on holiday in Spain, I’ve just finished a blissful afternoon nap, and I’m on a sun-drenched terrace watching the world go by. My phone buzzes. I glance at it, dreading a work emergency.

But it’s just a notification: “New Booking – Initial Assessment – Tuesday 10am.”

I smiled. Took a sip. And for the first time in a long time, I felt like a Proper Grown-Up Business Owner.

Because here’s the thing: I didn’t do anything to get that patient. I wasn’t running ads, sending DMs, or nervously waiting by the phone.

I’d just finally put the right pieces in place — and let them do the work.

🔧 Here’s what made it happen:

✅ I made it ridiculously easy to book

Online booking with clear appointment types, up-to-date availability, and zero faff. No “call us to book”, no contact forms that disappear into the void.

🧑‍⚕️ My website actually explained what we do (like, in plain English)

I stopped trying to sound clever and started sounding helpful. The new copy spoke to real people with real problems and not just other clinicians.

💬 I had content working behind the scenes

A few blog posts and emails scheduled before I left meant my name was still popping up while I was sunbathing. Consistent, calm visibility. No hustle required.

👩‍💼 I had someone answering the phone while I was away

Not everyone wants to book online and my VA was there to pick up the slack, answer questions, and take bookings for the technophobes.

💡 The bottom line?

You don’t need to be glued to your phone to grow your clinic.

You just need:

• A way for people to find you

• A way for them to understand you

• A way for them to book you

• And someone (or something) to keep the lights on while you recharge

That Aperol Spritz tasted better than it should have — not because it was fancy, but because I knew my business had my back for once.

Here’s to more bookings, and fewer panicked poolside emails. You’re worth it.